We are about in a time of cell phone revolution where are our phones can not only make calls, but also take photos, send text messages and calculate the tip at dinner.
The old-school flip telephone, the first BlackBerry and the iPhone began us down this way, and as far back as advertisers have been endeavouring to figure out how to pitch stuff to individuals on those little screens. Now throw on top of that the double-digital annual growth in tablet sales and you have an insane number of screens being used.
The challenge? How do you make a connection with customers on devices that are really small and in and out of people’s hands dozens of times a day?
Over time technology has given us such things as mobile-adaptive websites, mobile apps, GPS locating, QR Codes, Bluetooth and near field communications (NFC). Every has exhibited openings and difficulties for advertisers.
Smart phones and tablets are everywhere, the proliferation of the iPhone (which set the bar) and other smart phone devices means that there are lots of opportunities to connect to your customers. The Canadian Wireless Telecommunications Association (CWTA) has incorporated a few insights that emerge (see them all here):
- In 2013, 83% of Canadian households had an engertic cell phone, up from 78% in 2010.
- Wireless market sector revenues are the largest component (46%) of total telecommunications revenues.
- In Canada, mobile data traffic will grow 900% from 2013 to 2018, a compound annual growth rate of 54%.
- Smartphone penetration in Canada is now at 73%.
Those are some big numbers and on top of that we are not the highest users of this technology on the planet by a long shot. That’s crazy stuff!
What do your customers want?
Individuals utilize their cell phones for a wide assortment of purposes, for example, getting bearings, checking sports scores, utilizing online networking and notwithstanding purchasing stuff.
The challenge for businesses is to figure out how best to serve your customers using these devices and then grow your reach to get more of these people’s attention. Understanding what they want from your business will help clarify the things you should be doing.
Do you require a genuine mobile application or does your mobile-friendly well-disposed site take care of business? (As I would like to think there should be an unmistakable and clear business case to fabricate an application in light of the fact that exploring the application market can be super-testing. That could be its very own blog entry).
In any case, recognizing what will make a decent data or potentially purchasing background for your clients will assist you with focusing on how best to pull in and hold them.
Mobile Marketing Services:-
Mobile marketing can take a number of forms. Here are some of the more popular.
- Search engine optimized (SEO) mobile-friendly websites
- Company-specific mobile apps (i.e. iOS, Android, BlackBerry, Windows)
- Mobile browser/mobile app display ads (i.e. banner ads)
- Sponsored and/or organic social media posts
- Mobile video ads/social posts (e.g. vine)
- Targeted texts/emails
- Location-based marketing (via Bluetooth or NFC)
- QR Codes
Each of these tactics has pros and cons. It’s important for you to understand how they could help introduce your brand to new customers or enhance the experience of existing customers.